Effective as of Friday, May 25, 2018.
At Basement Lab, we are passionate about film and our community of film enthusiasts and your privacy is important to us.
About this Policy
This Policy relays the essential details pertaining to your personal data used by Basement Lab. It applies to all Basement Lab services, defined in our Terms and Conditions (“Terms”).
In time, we may develop new products or offer new services. If these new products and services cause any change to the way in which we collect or process your personal data, we will provide you with more information on the additional terms and policies.
The aim of this Policy is to:
1. Ensure that you understand what personal data we collect about you, the reasons why we collect it, and who we share it with;
2. Explain your rights and choices in relation to the personal data we collect and process about you and how we will protect your privacy.
We need to process your personal information in order to run our business and provide you with these Services. By accepting this Policy and the Terms, you are confirming that you have read and understand this Policy including how and why we use your information. If you do not accept this Policy, please remember that it is your choice whether you want to use Basement Lab’s services.
When do we collect your personal data and what exactly do we collect?
We collect personal information in the following ways:
1. When you use any of our products or services
We collect personal information when you use any of our products or services. Personal information is any information about you that is personally identifiable like your name, address, email address or phone number, and any other information that is not otherwise publicly available. If you order products or pay for services, we will need your shipping address, billing name and address, as well as the credit card number and expiration date.
Automatically collected information
Our servers automatically collect the following information regarding devices that access our site or service: device characteristics (including device ID for mobile devices), operating system, browser type, IP address, username from stored cookies if present, dates and times of each login, page and image viewing statistics, and incoming and outgoing links. We also log the metadata associated with uploaded Images. We use this automatically collected anonymous data to analyze how our website is being used so as to keep it optimized, to determine the popularity and usefulness of various features, and to enable users with usernames to access their posts, albums, and membership information. We also use such data to enable us to comply with copyright law with 18 USC §22S8A (illegal content), and to respond to lawful requests by public authorities, including national security, courts, and law enforcement.
How cookies are used
Message Prompts and Logged in state
Measuring Website Usage (Google Analytics)
We use Google Analytics software to collect information about how you use TheDarkroom.com. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, for example improving site search. Google Analytics stores information about:
- The pages you visit on Basement Lab.
- How long you spend on each Basement Lab page.
- How you got to the site.
- What you click on while you’re visiting the site. Learn more at https://www.google.com/policies/privacy/, and to opt out, visit http://tools.google.com/dlpage/gaoptout.
We use YouTube to provide videos on some pages of the site. YouTube sets cookies when you visit one of these pages.
What do we use your personal data for?
We use your personal information for the following general purposes:
1. To fulfill your requests for products and services, administrative purposes;
2. To improve our service; and
3. To contact you about new products, sales, and announcements.
We also use anonymous information, such as that pertaining to web pages you’ve viewed, in order to analyze trends, track user’s movements, provide a better website experience, and gather broad demographic information for aggregate use. We do not use this data in a manner that would identify you personally.
Sharing your personal data
Every now and then, Basement Lab will invite customers and the public to take part in surveys, promotions, and contests. The information we collect from these surveys, promotions, and contests may be matched with individual customer accounts and used by Basement Lab to improve your overall customer experience, we do not share this information with any third parties.
Under the following circumstances, we may be required to share your personal information:
- If we respond to subpoenas, court orders or legal process, or if we need to establish or exercise our legal rights or defend against legal claims;
- If we believe it is necessary to share information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of the Basement Lab Terms & Conditions or as otherwise required by law.
- Restrict or inhibit any other user from using the site, including, without limitation, by means of “hacking” or defacing any portion of the site;
Data access, retention & deletion
You have the right and ability to edit your member account information on our website at any time. You can opt in or out of receiving future communications of special offers and new product information, or you can unsubscribe by following instructions contained in the messages you receive. We do reserve the right to send you certain communications relating to the services Basement Lab provide, such as service announcements and administrative messages, that are considered part of your account membership. We do not offer you the opportunity to opt-out of receiving those messages.
We keep your personal data only as long as necessary to provide you with services that we provide. If you request, we will delete your personal data so that it no longer identifies you, unless, we are legally allowed or required to maintain certain personal data.
We do not target our website or products to children, and we will not knowingly collect personally identifiable information from children without obtaining prior verifiable parental consent. If we become aware that a subscriber is under the age of 13 and has registered without prior verifiable parental consent, we will remove their personally identifiable information from our files.
The safety of your personal data
We are committed to protecting our users’ personal data. We use a secure server (SSL) to encrypt your personal financial information. We use other physical, electronic and procedural safeguards to protect the security and confidentiality of the personal information we have collected, and to prevent unauthorized access to or disclosure of your personal information.
Third Party Sites
You may access and use the site solely for your personal, noncommercial use. Except as expressly authorized hereunder, the site may not be reproduced, duplicated, copied, sold, resold, visited, reverse-engineered or otherwise exploited for any commercial purpose without Basement Lab’s prior written authorization. We reserve the right to alter or discontinue the site, in whole or in part, at any time in Basement Lab’s sole discretion.